Evaluation of sales promotion effects on fast moving consumer goods a multinomial logit model 模型的快速消費(fèi)品促銷效果評估
This paper applied multinomial logit models to analyze the choice behavior of colored tv consumers 摘要本文應(yīng)用多項(xiàng)羅機(jī)模式分析彩視機(jī)消費(fèi)者之選擇行為。
One is that we investigate a sample of 87 listed companies between 2000 and 2002 using a binary logit model and a multinomial logit model to determine if they follow the pecking order 首先,運(yùn)用logit回歸模型對樣本公司2000年? 2002年的融資行為是否符合優(yōu)序融資理論進(jìn)行實(shí)證檢驗(yàn)。實(shí)證結(jié)果表明,我國上市公司的融資選擇與優(yōu)序融資理論不符。